Sona Gasparian is an Armenian American makeup artist renowned for her engaging beauty content on YouTube and other social media platforms. Born on December 9, 1985, in Armenia, Sona has gained prominence for her makeup tutorials, beauty hacks, and personal insights shared across various platforms. Her expertise and charismatic approach have earned her a significant following and established her as a notable figure in the beauty community.
Early Life and Education of Sona Gasparian
Sona Gasparian’s family emigrated from Armenia to the United States when she was just 12 years old. The transition was challenging for Sona, who had to adapt to a new culture and language while coping with severe acne, which led to bullying during her teenage years. Makeup became a therapeutic outlet for Sona, helping her to deal with insecurities and express her creativity.
Driven by her growing passion for makeup, Sona pursued formal education in the field. She attended the LA-based Make-up Designory and became a certified makeup artist at the young age of 16. Following her certification, she enrolled at Woodberry University, where she earned a bachelor’s degree in Business Administration and Management. After completing her education, Sona honed her skills at MAC Cosmetics and worked as a freelance makeup artist.
Sona Gasparian’s YouTube Channel
Sona Gasparian launched her YouTube channel in 2011, leveraging her certification and practical experience to distinguish herself from other beauty vloggers. Understanding the importance of video quality, Sona ensured that her content was well-edited and well-lit. Her initial content included basic makeup tutorials, but she quickly gained attention with her “No Makeup” Makeup Tutorial, which went viral and significantly boosted her subscriber count.
Sona’s channel flourished as she continued to offer valuable beauty tips and tricks. She created a series of videos featuring advanced makeup techniques and essential beauty products. Her “Must-Have Products” video showcased her extensive collection and provided insightful explanations of each product’s importance.
To connect with her audience on a more personal level, Sona introduced the “Get To Know Me” series, sharing aspects of her daily life, routines, and mental health tips. She also launched the “Five Minute Fridays” series, offering quick and easy makeup tutorials for those with limited time.
Personal Life and Beauty Company of Sona Gasparian
Sona met her husband, Kasra, in 2012 at a mutual friend’s party. They started dating soon after and were married in 2014. Kasra, an aerospace engineer, has been a supportive partner in Sona’s journey. Together, they launched Persona Cosmetics in 2016. The company’s inception was inspired by Sona’s vision for a single eyeshadow palette, which eventually evolved into a full-fledged beauty brand. Persona Cosmetics has been well-received, with a focus on products that enhance personal confidence and beauty.
Interesting Facts About Sona Gasparian
- Age: As of 2024, Sona Gasparian is 38 years old.
- Zodiac Sign: Her zodiac sign is Sagittarius.
- Height: She stands at 5’4” or 162 cm tall.
- Weight: Sona weighs 61 kilograms or 134 lbs.
- Education: She holds a bachelor’s degree in Business Administration and Management from Woodberry University.
- Immigration: Her family emigrated from Armenia to the US when she was 12 years old.
- Certification: Sona is a certified makeup artist from Make-up Designory, LA.
- YouTube Subscribers: She has over 700 thousand subscribers on her YouTube channel.
- Most Popular Video: Her most popular video is “How To: Look Beautiful With No Makeup,” which has garnered over 12 million views.
- Beauty Brand: Sona is the founder of Persona Cosmetics, established in 2016.
What is Sona Gasparian’s Net Worth?
As of August 2024, Sona Gasparian’s YouTube channel has an estimated net worth of $437,025. Her channel, active for over 12 years, features 633 uploaded videos primarily categorized under lifestyle content.
Sona’s earnings from YouTube vary based on factors like ad pricing and audience demographics. On average, she earns about $24 daily, $166 weekly, $718 monthly, and $8,611 annually from advertising revenue. These figures reflect her influence and the popularity of her content within the beauty and lifestyle sectors.
Social Media
Conclusion
Sona Gasparian has carved out a significant niche in the beauty industry through her engaging and educational content. From overcoming personal challenges to becoming a successful entrepreneur with Persona Cosmetics, Sona’s journey is a testament to her dedication and passion for makeup. Her continued success on YouTube and her entrepreneurial ventures ensure that she remains a prominent figure in the beauty world, inspiring many with her expertise and authenticity.
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