Michelle Choi is a Korean American beauty vlogger known for her engaging content on YouTube, Instagram, and other social media platforms. Born on October 3, 1994, in California to Korean parents, Michelle has made a name for herself by sharing beauty and lifestyle content that resonates with audiences worldwide. Her YouTube channel, in particular, has become a go-to destination for beauty enthusiasts and those interested in living a healthy and balanced lifestyle.
Early Life and Education of Michelle Choi
Michelle Choi grew up in California, surrounded by her supportive family. However, her early years were marked by a significant challenge—scoliosis. Michelle’s condition was severe enough to require surgery during her high school years, which led to a period of homeschooling. This time was difficult for Michelle as it limited her social interactions and contributed to feelings of insecurity. To cope, she turned to YouTube and beauty blogs, sparking an interest in the beauty industry.
After high school, Michelle decided to push herself out of her comfort zone by attending college in South Korea. She was accepted into Yonsei University, where she pursued and completed a bachelor’s degree in Arts in 2016. Despite the allure of staying in South Korea, Michelle eventually felt homesick and returned to California.
The Journey of Michelle Choi as a Content Creator
Michelle’s YouTube journey began in 2012 when she created her channel, though she didn’t start posting content until 2017. Before her YouTube channel gained traction, Michelle built her online presence on Instagram, sharing snapshots of her life and gradually amassing followers. A move to New York provided her with new opportunities, including a job as a museum educator at a New York museum.
Once Michelle had established a solid following on Instagram, she began to post beauty-related videos on YouTube. Her content initially focused on makeup tutorials, which quickly garnered attention. One of her videos, “How To Get Glass Skin / Korean Skin Routine,” went viral just a year after her first upload, amassing over 2.4 million views. Michelle’s channel became popular for its emphasis on natural beauty and skincare, particularly her expertise in Korean skincare, which focuses on enhancing skin health without relying heavily on makeup.
In addition to beauty content, Michelle Choi is passionate about mental health and maintaining a healthy lifestyle. Her most popular series, “Living Alone Diaries,” offers a candid look into the challenges and joys of living independently. Michelle shares her daily routines, including how she maintains a balanced diet, stays connected with friends, and navigates the ups and downs of living alone. Her relatable content and practical advice have resonated with many viewers, making her a trusted voice in the lifestyle community.
Little Puffy Merch
As Michelle’s popularity grew, so did her fans’ demand for merchandise. In response, Michelle launched her own merch line called “Little Puffy” in 2021. Staying true to the comfortable and welcoming vibe of her channel, Michelle designed cozy clothing items like sweatpants, sweatshirts, and overalls. The success of Little Puffy is a testament to Michelle’s strong connection with her audience and her ability to create products that reflect her brand’s values.
Personal Life of Michelle Choi
Michelle has been open with her audience about her personal life, including her relationships. In various Q&A videos, she shared that she was previously in a relationship with Ivan Huy, whom she met while in Korea. Despite the challenges of long-distance travel, Michelle and Ivan managed to maintain their relationship for some time before eventually parting ways on good terms.
As of 2022, Michelle has been dating Joey Kiho Kim, who has made appearances in some of her videos. Their relationship seems to be going well, and fans have enjoyed seeing glimpses of their life together.
Interesting Facts About Michelle Choi
- Age: As of 2024, Michelle Choi is 30 years old.
- Zodiac Sign: Her zodiac sign is Libra.
- Height: She stands at 5’6” or 167 cm tall.
- Weight: Michelle weighs 54 kilograms or 119 lbs.
- Education: She earned her bachelor’s degree in Arts from Yonsei University in Korea.
- Health: Michelle underwent surgery in high school due to a severe case of scoliosis.
- Current Location: She is currently residing in New York.
- YouTube Subscribers: Michelle’s YouTube channel boasts over 1.7 million subscribers.
- Popular Series: Her most popular series is “Living Alone Diaries,” where she vlogs about her life.
What is Michelle Choi’s Net Worth?
As of August 2024, Michelle Choi’s YouTube channel has an estimated net worth of $1,293,853. Her channel, which has been active for over 12 years, features 255 uploaded videos, primarily categorized under food and lifestyle content.
Michelle’s earnings from her YouTube channel vary depending on factors such as language, ad pricing, and audience demographics. On average, she earns approximately $778 daily, $5,463 weekly, $23,671 monthly, and $284,058 annually from advertising revenue. These earnings, combined with her other ventures, contribute significantly to her overall net worth.
Social Media
Conclusion
Michelle Choi has successfully built a career as a beauty vlogger and lifestyle content creator, inspiring millions with her relatable and insightful content. From overcoming personal challenges to pursuing higher education in South Korea, Michelle’s journey is a testament to her resilience and dedication. As she continues to expand her brand through YouTube, Instagram, and her Little Puffy merch line, Michelle Choi remains a prominent figure in the world of beauty and lifestyle. With her engaging content and growing influence, she is sure to remain a beloved creator for years to come.
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